This blog’s title will likely register with many of its readers, having been a quite successful advertising campaign for Verizon a couple years running. In talking with an actor friend of mine, it’s the kind of gig that could be a double-edged sword for an acting career — financially lucrative while at the same time carrying the possibility that the more successful the campaign, the more the actor may be recognized as that commercial persona and not for his/here overall acting potential.
For any media to be successful for its brand, it’s got to make it through all the other competing mass media clutter and noise. It’s got to be heard by the masses, and not just clicked past with the TV remote or the button on the radio. With so many competing ads and mediums, every ad dollar spent risks falling short of its mark. Our attention spans are being reduced to “hashtags,” YouTube clips, and Facebook postings. We’ve become immune to actually listening well and of listening to true messages of substance.
I notice this all the time, even in my own attempts to be a good listener. I most especially notice it at church during the Mass. There’s a mass restlessness being displayed [no pun intended]: latecomers; early exits; bulletin reading during the Gospels; inattentive children and adults. It’s like we can’t give ourselves just one hour of uninterrupted, surrendering solace with our Lord and God. And with this hectic, fevered living that we’ve brought to this world, that type of surrender has never been more needed.
A lot is asked of us by God, yet so many times we’ve given ourselves over to the will of the world and not our Savior. This life is about more than filling every waking moment with the world’s noise, and we need to be able to cut through the clamor with diligence so that we attune ourselves to the most important messages — messages that don’t come from the media, Smartphones, or internet apps.
The most important messenger is out there, calling to us. And I have to wonder if he’s saying “Can You Hear Me Now?”